The Skimm

Meet the Mother of All ‘Moms for Hire’ Mindy Horwitz

Mother knows best, right? Well, some families are giving that new meaning — by hiring “bonus” moms for their college kids. That includes Mindy Horwitz of mindyKnows, a concierge service that helps students at four colleges and universities. To learn more, we spoke to Horwitz and director of marketing Shari Brooks…

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Wall Street Journal

A Mother’s Love

Parents are hiring concierge services for their college students, leaving to professionals some duties usually done by mom, including hugs.

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