Team Mindy

A St. Louis native, Mindy is married to a WashU alum and the mother of three children including one WashU grad. She has a BA in communications from the University of Wisconsin-Madison and her MSW from the Wurzweiler School of Social Work in New York. Mindy is passionate about this business, is an active volunteer, and is well-connected throughout the St. Louis community. She has worked in NYC, LA, and Minneapolis, and has a wealth of experience managing projects and people. Mindy excels at problem-solving, planning, execution, and organization but most importantly she thrives on making connections with people.


Founder and CEO

Heather Metz

Campus Mindy, Northwestern University

Heather Metz has spent her entire life immersed in the culture, landmarks and vibrance of her hometown Chicago. Raised in the northern suburbs, she now resides in the heart of Wilmette, a stone’s throw away from Northwestern University.

A Washington University in St. Louis alumna, where she earned a Bachelor of Science in Economics, Heather spent her early career in Human Resources at The Field Museum in Chicago.

Heather currently spends her time raising her three kids, one entering his first year of college, one in high school, and one in middle school. Heather volunteers throughout her community in various PTA roles, with her favorite role heading the Book Fair, reflecting her love for literature.

Heather’s family shares a bond with Northwestern University. Her husband is a graduate of Northwestern Pritzker School of Law, and her father looks back memorably on his undergrad days on the Evanston campus. Go Cats!

An avid reader, Heather finds solace in the pages of a good book. A natural rapport builder, Heather enjoys connecting with people and providing support whenever possible, a testament to her empathetic and compassionate nature.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


Campus Mindy, University of Hartford



Shari is a Wash U alum and lives in NYC with her husband. She has two children in college -, one is a senior at Wash U! Shari spent 15 years in the TV industry as a marketing guru at MTV Networks. In addition to freelance writing, she authored the award-winning food blog “My Judy the Foodie”, and Co-Founded Bake it Happen, a national fundraising campaign that has raised over $750k for Metastatic Breast Cancer research. Shari serves on the board of Concerts in Motion and volunteers extensively in her community.

Karen is a CPA who grew up in Phoenix, AZ and graduated from Wash U in 1989. After graduation she began her career in STL and met her husband, and has lived here ever since. She is currently a part time tax manager at a top nationally ranked accounting firm. Karen is the mom of two college graduates, both of whom have continued on to graduate school, and is a master of all things business and organization. She serves on multiple boards in town and volunteers extensively in the St. Louis community.



Joelyn Levy


Joelyn has a BA and a JD from the University of Wisconsin-Madison as well as a master’s degree in speech-language pathology. After working in the legal department of two local hospital systems and in the health law department of a St. Louis law firm, she decided to devote her time to raising her children. Joelyn has held numerous volunteer positions at her children’s schools and has served on several nonprofit boards. She currently spends her free time volunteering for local political campaigns.

Susie Rubin

Super Mom

Susie joined the mindyKNOWS team as a Super Mom. A St Louis native who lives steps from campus. Susie has a masters in clinical psychology and a BS in dietetics. Susie enjoys making connections with our families and is spontaneous, charismatic, and incredibly caring. Susie is the proud mom of a college student and a high school junior, wife of a retired WashU Radiologist, and loves Hot Yoga and walking her dog Pirate.

Emma Feirstein


Emma is a second year student at Wash U in the college of Arts & Sciences, studying marketing and psychology. Emma hails from Fort Lauderdale, Florida, and has her finger on the pulse of the challenges of being new to college as an out-of-towner. She’s passionate about the services mindyKNOWS offers students and is excited to serve as the company’s first intern!