News NationParents hire ‘concierge’ moms for their college students Posted on March 11, 2024 by mindyKNOWS Admin 11 Mar Parents of students at a handful of U.S. college campuses are hiring local moms to guide and support their children while they’re away at school. Social worker and mother of three Mindy Horwitz founded “mindyKNOWS” in 2019 to “give you peace of mind as you try to help support your students from afar.” Some parents hiring “concierge moms” to help their kids at college Services link college students to ‘concierge’ moms