Meet our CEO

Mindy Horwitz
Founder and CEO

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A St. Louis native, Mindy is married to a WashU alum and the mother of three children including one WashU grad. She has a BA in communications from the University of Wisconsin-Madison and her MSW from the Wurzweiler School of Social Work in New York. Mindy is passionate about this business, is an active volunteer, and is well-connected throughout the St. Louis community. She has worked in NYC, LA, and Minneapolis, and has a wealth of experience managing projects and people. Mindy excels at problem-solving, planning, execution, and organization but most importantly she thrives on making connections with people.

Mindy started mindyKNOWS on the campus of WashU in St. Louis and continues to serve as the campus Mindy there.

Meet Your Campus Mindys

At mindyKNOWS, our strength lies in our incredible team of local parents—our campus Mindys. They’re the friendly faces and trusted hands who make sure your student has the support they need, no matter what comes up. From delivering care packages to offering invaluable local advice, each campus Mindy is dedicated to helping your student thrive. Think of them as an extension of your family—always ready to lend a hand. Scroll down to meet the Mindy who supports your student’s campus and learn how they make life easier for students and parents alike!

Deena Samberg Shefsky
Hartford College

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Jennifer Stringer
Northern Arizona University

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Lisa Labaschin
Northwestern University

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Tara & Ron Banerjee
Penn State University

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Carrie Kaufman
Skidmore College

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Gina Konwiser
UCLA

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Katherine Osman
University of Florida, Gainesvielle

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Laura Evans
University of Iowa

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Beth & Joe Davidson
University of Southern California

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Sally & Daron Lenzendorf
University of Wisconsin, Madison

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Our Operations Team

Our Operations and Administrative staff are the driving force behind everything we do. They ensure our day-to-day activities run seamlessly, supporting our mission with expertise, dedication, and a commitment to excellence. Their hard work and attention to detail keep us moving forward, enabling our team to thrive and deliver exceptional results.

Shari Brooks
Marketing

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Karen Smoller
Finance

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Leslie Zacks
Strategy

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Susie Rubin
Super Mom

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Amanda Kravitz
Intern

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