Team Mindy

A St. Louis native, Mindy is married to a WashU alum and the mother of three children including one WashU grad. She has a BA in communications from the University of Wisconsin-Madison and her MSW from the Wurzweiler School of Social Work in New York. Mindy is passionate about this business, is an active volunteer, and is well-connected throughout the St. Louis community. She has worked in NYC, LA, and Minneapolis, and has a wealth of experience managing projects and people. Mindy excels at problem-solving, planning, execution, and organization but most importantly she thrives on making connections with people.

MINDY HORWITZ

Founder and CEO

SHARI BROOKS

Marketing

Shari is a Wash U alum and lives in NYC with her husband and two children.  One is a high school senior and the other is a current Wash U student. She spent 15 years in the TV industry as a marketing guru at  MTV Networks.  In addition to freelance writing, she authored the award-winning food blog “My Judy the Foodie”, an homage to her late mother’s love of cooking. Shari is also the Co-Founder of Bake it Happen, a national fundraising campaign that has raised over $500k for Metastatic Breast Cancer research.  Shari serves on the board of Concerts in Motion and volunteers extensively in her community.

Karen is a CPA who grew up in Phoenix, AZ and graduated from Wash U in 1989. After graduation she began her career in STL and met her husband, and has lived here ever since. She is currently a part time tax manager at a top nationally ranked accounting firm. Karen is the mom of a college graduate and a current college junior, and is a master of all things business and organization. She serves on multiple boards in town and volunteers extensively in the St. Louis community. 

KAREN SMOLLER​

Finance

Joelyn Levy

Operations

Joelyn has a BA and a JD from the University of Wisconsin-Madison as well as a master’s degree in speech-language pathology. After working in the legal department of two local hospital systems and in the health law department of a St. Louis law firm, she decided to devote her time to raising her children. Joelyn has held numerous volunteer positions at her children’s schools and has served on several nonprofit boards. She currently spends her free time volunteering for local political campaigns.

Susie Rubin

Super Mom

Susie joined the mindyKNOWS team as a Super Mom. A St Louis native who lives steps from campus.  Susie has a masters in clinical psychology and a BS in dietetics. Susie enjoys making connections with our families and is spontaneous, charismatic, and incredibly caring. Susie is the proud mom of a college student and a high school junior, wife of a retired WashU Radiologist, and loves Hot Yoga and walking her dog Pirate.

Emma Feirstein

Intern

Emma is a second year student at Wash U in the college of Arts & Sciences, studying marketing and psychology. Emma hails from Fort Lauderdale, Florida, and has her finger on the pulse of the challenges of being new to college as an out-of-towner. She’s passionate about the services mindyKNOWS offers students and is excited to serve as the company’s first intern!

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